Is Good for Your Business

If you are a business owner, you need some kind of packaging solution, regardless of what product you are selling. Whether you are running a supermarket, a jewelry store, a bakeshop, or a retail clothing outlet, you need to invest in quality packaging to contain your products so your customers can bring them home.

Why Do Business Owners Prefer Paper Bag Packaging?

The packaging industry has grown tremendously over the years and today, there are so many options available. But the classic paper bags remain to be a very popular choice among business owners. Here are some of the very excellent reasons.

Paper bags are very stylish.

The very design of the paper bag carries with it a kind of charm that you cannot find in any other kind of packaging. It can be made from a vast range of papers, from art boards with dainty colors to industrial cardboards. You can even use old newspapers or magazine pages for a unique and creative touch. Furthermore, you can have paper bags created in a style that perfectly matches the look and colors of your brand.

Paper bags can be customized.

Paper bags are very easy to customize. You can print just about anything you want onto the surface, both on the outside and the inside of the bag. With digital printing technologies, you can get extremely high quality and fully customized paper bags at a very reasonable cost. It can be something as simple as your brand and logo, or something a little flashier to attract the attention of potential customers. There is absolutely no limit as to what you can have printed on your company’s paper bags.

In addition to the print, you can also customize the other elements of the paper bag. You can choose a handle that is made of twine or satin ribbons, for instance. You can opt to install all lining inside the bag, or it can come with paper fillers for added sophistication.

Paper bags are excellent marketing tools.

Because of the large surface area that they have, paper bags can be an integral component of your company’s marketing strategy. The simplest way to do this is by making sure that your logo and brand name are perfectly visible on both sides of the paper bag, even from a distance.

The moment a customer leaves your store with their purchase, they will instantly turn into a walking ad for your business, and you don’t even need to pay them for it. If they take a long time to get to where they are going, then it’s so much better for you because your paper bags will have more exposure. Even better, people now tend to reuse paper bags multiple times. The more frequently your bags are reused, the more people will be able to see your brand on the move.

Paper bags are sturdy.

You might think that paper is too fragile to be used as a packaging solution. While there are indeed a lot of flimsy kinds of paper, there are obviously not the ones that you should use for your paper bags. There are actually plenty of durable paper materials that you can choose from. You might actually be delighted at the assortment of colors, textures, weights and thicknesses that you can choose from.

It is very important to choose the right kind of material so that your paper bags will be able to carry the items that you are selling. The best way to end up with the correct choice is to partner with a reliable flexible packaging company. They should be able to explain the different options to you and help you make the right choice that is most suitable for your products.

Paper bags can be reused.

As mentioned earlier, people are not in the habit of reusing things. Most of the time, it is because they want to do their share for the planet. Other times, it is simply for the sake of practicality. Why would you throw away something when it is still perfectly functional, right? Reusing paper bags greatly reduces the need to create new packaging materials at a very fast rate. It also gives our landfills a bit of a break.

As for the benefits that this has on your business, you can save on costs of creating so many new bags if your customers actually reuse your old ones. If you run a grocery store, you can encourage your shoppers to bring in their old bags the next time they go shopping for groceries so that these bags can be used again. Some businesses would offer an incentive but you don’t really need to. Most people these days are very happy to be able to do what they can to help the environment. Reusing your old paper bags would be just a very easy, but significant, contribution.

Paper bags are made from environment-friendly materials.

Probably the biggest advantage of using custom paper bags for business is the fact that they are made of environmentally-friendly materials. Plastic bags have been used far too much and far too often all over the world. Today, these plastic bags are clogging up drains and getting into the bodies of marine animals. What’s worse is that they take decades to completely decompose, so they are going to be around and causing havoc for a very long time.

Paper bags, on the other hand, are made of completely organic and biodegradable material. When the time comes that they are too tattered or worn down to be reused any further, you can safely put them into a composting machine, where they will eventually turn into organic matter.

In other words, using paper bags makes you an environment-friendly business. Not only is this good for the planet, but it is also good for your sales. Your green efforts will be appreciated by many more people who would be very willing to support your advocacy by patronizing your products.

Advantages of Customizing Your Paper Bags

It is now very clear why paper bags are so popular across a wide range of industries. But if you really want to get the most out of this amazing packaging solution, you should take that extra step and have your own paper bags custom-made. Of course, there needs to be some kind of customization if you are planning to have your logo and name on the bags. But if you are still considering just getting those plain generic bags, here are some very good reasons why you might want to change your mind.

Establish a Stronger Brand Image

Even in their most basic form, paper bags do come with a myriad of benefits as compared to many other kinds of packaging. But if you customize your own bags with your brand, logo and unique design, this will make you stand out from the competition and give you a better brand image. It also adds a personal touch that many clients tend to appreciate.

Create a Sense of Added Value

Flexible packaging manufacturers usually offer a variety of finishes on their paper bags in addition to the regular ones. When done right, these finishes can increase the perceived value of your product and give your brand a luxury feel. Lamination is one of the more popular choices because it gives the paper bag a waterproof layer and also adds to the overall sturdiness of the bag. It can be done in either a matte or glossy finish.

Other in demand custom finishes that you can look into are the use of spot UV technology and embossing. These are great for highlighting certain aspects of your paper bag design, such as the brand name or logo.

Enhance Brand Awareness

Custom paper bags will advertise your business loud and clear wherever they go. From the time a customer leaves your store, you never know where they will go next with your custom paper bags in hand. As they keep walking, more people will see the bag and become aware of your brand.

But what if your business doesn’t involve selling products? It’s still a good idea to have custom paper bags that you can use as giveaways during special occasions or events in your industry. For instance, if you participate at a job fair or join a convention where potential clients will be present, you can place some of your brochures and corporate items into custom paper bags and give these out to attendees.

Why Choose Packyin for Your Custom Paper Bag Needs?

In selecting a supplier for your company’s packaging needs, you want someone that can give you the highest quality at the most reasonable price. Moreover, you should also take a look at the turnaround time, the quality of customer support, and the level of customization offered. Here at Packyin, we deliver on all these aspects. Feel free to contact us so we can discuss how we can help fulfill your packaging needs. We are ready to provide samples and give you a free quote.